Target Market 2.

In my previous blog I mentioned of how my partner and I had to find target audience for our magazine. After a lot of research and a lot of brain storming, we decided to pick a large number of audience. According to my research, the average age group of people who buy their first ever home is 29 years.

So, we decided that our target audience would be the age groups of 27 to 70 year old females. As our product is a magazine, we kept in mind the age one would also decide to look into a magazine to figure out their future house.

The theme of our magazine is simplicity and chill vibes, hence, we thougth it would attract females more.

Reference:

Elizabeth Edwards, “Average age of first-time homeowners remains high.” The Daily Universe.

October 11, 2011. Web. February 27, 2016.