One of the most important parts of releasing product is figuring out the target audience. Target audience is a particular group of audience at which the product is based. And as you all know, my product is a magazine on architecture.
Me and my partner were discussing about what we should do about it? It is important to chose wide range of audience (The more people, the better right?). So we decided to research what age group of people usually tend to buy a new house.
References: Jayson DeMers, “6 Steps to decoding your target audience.” Forbes Entrepreneurs,
August 27, 2013. Web. February 26, 2016.
http://www.forbes.com/sites/jaysondemers/2013/08/27/6-steps-to-decoding-your-target-audience/#6da9bdaa1979
William Richards, “AIA Feature: New Rules” AIA Architect,
March 26, 2015. Web. February 26, 2016.
http://www.architectmagazine.com/aia-architect/aiafeature/aia-feature-new-rules_o